All logos of companies are registered trademarks of their respective holders. Designed when I was Creative Director at Inline Technology Marketing. Scott E Rowley, Art Director & Designer.
Client Campaigns
Micro
Key Print Collateral - Campaign
The
Objective:
Micro Key’s marketing collateral was limited. They wanted an updated
look so the sales team would have new collateral to work with.
Marketing Strategy:
New look to be completed before a major trade show in Miami. Postcard
and trade show booth would introduce new look.
Creative Execution:
My approach was to give all 3 divisions of Micro Key’s software
of monitoring, fleet and business a featured spot on the collateral.
I researched stock images which best represented each division, then
composed a collage of the images in a way that the completed image could
be incorporated into all pieces of collateral and so that the image
that represents the one of the divisions could be featured when needed.
Adding a surrounding rule in the collage implies that the products can
work all together or individually. Pocket folder, sales brochure, postcards
and trade show booth showed all of the images. Fact sheet shells consisted
of 4 different shells, one for each of the 3 divisions and the fourth
to represent them all.
Result:
Increased recognition and respect in their market. Product sales went
up by 15%.
Any visual that is accompanied
with the word "concept" is the property of Scott Design and it is not to be reproduced, circulated, duplicated or any other use of the graphics or information contained within the "concept" is
strictly prohibited without written approval from Scott Design.