All logos of companies are registered trademarks of their respective holders. Designed when I was Art Director at Inline Technology Marketing. Scott E Rowley, Art Director & Designer.
Phoenix Corporate Collateral - Campaign
The
Objective:
Phoenix Corporation’s collateral was starting to look dated. Client
wanted new collateral that depicted them as a strong and lasting company.
Marketing Strategy:
Start a magazine to be used in the banking software industry. Mailing
campaign featuring satisfied clients’ quotes. Fact sheets which
featured banks that used their software.
Creative Execution:
Taking the existing logo I expanded on the rich burgundy color and
introduced bronze and black throughout the collateral. The logo used
as a graphic element that depicted the sun. I took one of the “flames”
curves and used it as a kind of ying & yang look. This allowed me
to use unique die cuts and folds to give Phoenix a new non-stuffy look.
Result:
Increased sales of their banking software over 30%.
Any visual that is accompanied with the word "concept" is the property of Scott Design and it is not to be reproduced, circulated, duplicated or any other use of the graphics or information contained within the "concept" is strictly prohibited without written approval from Scott Design.