All logos of companies are registered trademarks of their respective holders. Designed when I was Art Director at Inline Technology Marketing. Scott E Rowley, Art Director & Designer.
Phoenix Corporate Collateral - Campaign
The
Objective:
Phoenix Corporation’s collateral was starting to look dated. Client
wanted new collateral that depicted them as a strong and lasting company.
Marketing Strategy:
Start a magazine to be used in the banking software industry. Mailing
campaign featuring satisfied clients’ quotes. Fact sheets which
featured banks that used their software.
Creative Execution:
Taking the existing logo I expanded on the rich burgundy color and
introduced bronze and black throughout the collateral. The logo used
as a graphic element that depicted the sun. I took one of the “flames”
curves and used it as a kind of ying & yang look. This allowed me
to use unique die cuts and folds to give Phoenix a new non-stuffy look.
Result:
Increased sales of their banking software over 30%.
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