All logos of companies are registered trademarks of their respective holders. Designed when I was hired as a Design Consultant for Noble Communications. Scott E Rowley, Creative Director & Designer.
Corporate Identity
Center of Attention - Identity
The
Objective:
Noble Communications came to Scott Design to design a new ad campaign around
the marketing 55 West as the Center of Attention.
Creative Execution:
While I was creating concepts for the new 55 West ad campaign, I felt
the ads were missing something. Then I came up with the idea to create
an identity mark for one of the phrases use in the body copy, "…the
center of attention." When I started concepts, I was using the
phrase literally and it was looking to corporate. What I needed was
some elegance. I separated the "of" from the phrase and put
it in the background using an italicized serif font then when I placed
the words "center attention"
on top it completed the look. This identity was what the ad campaign
needed and was used in several corporate collateral.
Result:
Satisfied client and the use of this logo mark became instrumental at
the breaking ground and gala events.
Other 55 West on the Esplanade projects:
- Center of Attention Logo
- Esplanade Logo
- 2005 Ad Campaign
- 2006 Ad Campaign
- Condo Brochure
- Business Offices Brochure Concept
- Breaking Ground Invite
- Breaking Ground Event
- VIP Gala Invite
- VIP Gala
- Loft Sales Invite
- Loft Sales Event
- Flash Style Website
- PowerPoint
- Billboards
- DVD Handout
- Postcard
- Banners
- Give Away
- Tabletop Displays
Any visual that is accompanied
with the word "concept" is the property of Scott Design and it is not to be reproduced, circulated, duplicated or any other use of the graphics or information contained within the "concept" is
strictly prohibited without written approval from Scott Design.