The Objective:
Noble Communications came to Scott Design to design a new corporate identity for the new condo development Oasis.

Creative Execution:
The concepts I'm showing are to show Scott Design's typical process for supplying a logo to a client. First we always design the logo concepts in black and white. Once a direction is chosen, we provide suggested color options. For this particular project, I was supplied with an elevation drawing of the condo. Taking certain architectural aspects to work from. First and second concept are playing off of the simple arches over the entrances. I used a large "O" to represent a setting sun and played with screens and colors to give the appearance as if there was a reflection in water. The third concept was the client's suggestion of using the overhead drawing of the pool deck which creates a natural circle, which is the pool, for the "O" and brackets, which is the pool deck. I incorporated the word Oasis into these brackets which gave the logo a very unique look.

Result:
The client was satisfied with the third one and decided to take the digital files and make graphic changes on their own.