CFR (Cross Fernandez & Riley) Recruiting Brochure
The
Objective:
CFR came to Scott Design for the production of a pamphlet style brochure.
Marketing Strategy:
Use of the brochure would be mailed and handed out college trade shows
around Florida.
Creative Execution:
Working with a photographer I Art Directed the shots to so the subject
matter would show that CFR is a great place to work. Once I got these
images, my design inspiration was the slashes in their logo. Mimicking
these slashes for the cover and inside spread, I chose images for the
cover that supported the client's statement. The first inside spread
concept had solid dark blue stripes and once it was laid out I felt
something was missing. Remembering that the client was proud to be
in Orlando, I suggested for them to use a photo of the landmark Lake
Eola in the downtown area. They found the images they wanted and I
worked it into the cover design and the inside spread. This
allowed me to soften the dark blue to a ghost effect which improved
the inside.
Result:
Very satisfied customer they already requested to produce a larger format
for them to print.
Any visual that is accompanied
with the word "concept" is the property of Scott Design and it is not to be reproduced, circulated, duplicated or any other use of the graphics or information contained within the "concept" is
strictly prohibited without written approval from Scott Design.
Scott Design is a Limited Liability Company