The Objective:
CFR came to Scott Design for the production of a pamphlet style brochure.

Marketing Strategy:
Use of the brochure would be mailed and handed out college trade shows around Florida.

Creative Execution:
Working with a photographer I Art Directed the shots to so the subject matter would show that CFR is a great place to work. Once I got these images, my design inspiration was the slashes in their logo. Mimicking these slashes for the cover and inside spread, I chose images for the cover that supported the client's statement. The first inside spread concept had solid dark blue stripes and once it was laid out I felt something was missing. Remembering that the client was proud to be in Orlando, I suggested for them to use a photo of the landmark Lake Eola in the downtown area. They found the images they wanted and I worked it into the cover design and the inside spread. This allowed me to soften the dark blue to a ghost effect which improved the inside.

Result:
Very satisfied customer they already requested to produce a larger format for them to print.