The Objective:
Avid Neo Geo came to Scott Design to design a brochure concept for their pitch to CNL Bank.

Marketing Strategy:
Use of the brochure mock-up would with their pitch to CNL Bank.

Creative Execution:
Using a provided illustration of CNL's logo mark with houses and building going around the outside perimeter and the colored rectangles that each section of the bank has it's own pattern that is is used in logo mark of CNL. This gave me the inspirational for this concept.

I used the residential division of CNL to create this concept to show how to use this illustration and to take advantage of the company's logo colors in one sample print collateral. The cover holds all of the code that would accompany any brochure produced. The back cover would have a square centered with a building from the illustration that represented the division the brochure was for. The cover has another centered square where any stock image that might represent the division could go. I chose a beautiful calligraphy style typeface to add a large graphic element to the page. In the upper right corner their is another illustrated element that represents the division against that division's color. Official logo of the represented division goes in the lower right corner. All brochures would be in a square format.

Playing off the square format, I created the inside spreads with stock images that best represented the featured division. Playing off the square format, I designed the inside to have die-cut squares on each page that would frame a specific area of the next and previous pages.

Result:
Very satisfied customer. This design was one an integral part of many which helped them land the client.