The Objective:
UCF came to Scott Design for assistance on a brochure that their design team was to busy with other projects to be able to meet this division's brochure.

Marketing Strategy:
To Interview existing graduate study students and create a brochure that would help increase involvement

Creative Execution:
They supplied me with copy and photos of the campus and set up a photo shoot with the student's that have graduated from the graduate studies. Reviewing a sample brochure to show the type of portrait to take and reading the copy of the interviews. I requested that after the portrait was taken, the photographer should take shots like I was interviewing them for the book. I then had the students provide some background images, currency and a quote written in their language and hand writing. The client approve this approach and the shoot was very successful.

Taking all of these elements I created spreads which featured a single student. Along the top of the spread is where I place that student's nation's flag, photos they provided of their family or from their research project, and currency. Below the top collage, I placed the portrait of the as the prominent photo and placed the interview shots with the type in a way that best balanced the spread. After the article I placed a scan of their quote in their native hand.

The cover came last on this piece. I searched for a unique stock photo and was not able to find exactly what would work, so I created this cover from several stock images. To add an additional element, I added the students written quotes to the cover to finish the customization of the photo mural.

Result:
Satisfied customer. The success of this piece prompted other divisions at UCF to discuss the probability of doing a similar piece.