The Objective:
Technologies Management came to Scott Design to redesign and update their Publications Catalog. They needed an easy to follow layout of their publication and a place for an interactive CD witch held electronic versions of publication samples.

Marketing Strategy:
The marketing director wanted to use this new catalog to mail to existing customers and to hand out at trade shows.

Creative Execution:
After reviewing the existing catalog, I decided to take their corporate colors and created a solid color front with ghosted large pattern of their logo mark. Working closely with the Marketing Director, I suggested that the catalog should have a simple guide that guides the reader to which publication would work best to certain companies in their market. This idea lead to a simple graphic of an open book with a list of companies who would benefits having the mentioned publication along with a comment callouts. Using the design of their Services Brochure as a guide, I created a similar grid and used the same type face. The inside cover of the book included a pocket so they could place customized letters to pacific clients and a slit to hold a mini-CD which contained an interactive interface to samples of their publications.

Result:
Satisfied client. Request of existing clients ordered additional new products because of the catalog's layout and ease of read.