The Objective:
Smarteam has one tradeshow a year and they needed to represent their
services in a single image to be used on a booth and print collateral. Creative Execution:
The booth image being the single element to draw potential new clients at the
tradeshow needed to be eye-catching. They provide services for the Army through
software and virtual reality rooms to train troops on new military equipment,
provide computer rendered tactical planning and intelligent data sent via satellite
to the troops in action. My approach was to focus on the end user finding current
Army images and by superimposing basic code in a high-tech way onto these current
main images to help represent to the potential new client that the Smarteam is
a cutting edge company.
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Concept One

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with the word "concept" is the property of Scott Design and it is not to be reproduced, circulated, duplicated or any other use of the graphics or information contained within the "concept" is
strictly prohibited without written approval from Scott Design.
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