All logos of companies are registered trademarks of their respective holders. Art Directed this campaign when I was Art Director at Perry and Banks. Scott E Rowley, Art Director.
Pionite - Print Ad Campaign
The
Objective:
Pionite being one of the laminate industries best known secret, wanted to break
out of the mold, and introduce their new product line.
Marketing Strategy:
Ad campaign in trade magazines.
Creative Execution:
The design team’s approach on this campaign was to put the new
product into images that would cause the reader to stop and wonder. We
used a combination of archive images and used Photoshop to add the new
laminates into the image.
Result:
Increased sales.
Any visual that is accompanied
with the word "concept" is the property of Scott Design and it is not to be reproduced, circulated, duplicated or any other use of the graphics or information contained within the "concept" is
strictly prohibited without written approval from Scott Design.
Scott Design is a Limited Liability Company