All logos of companies are registered trademarks of their respective holders. Designed when I was Creative Director at Global-5, Inc. Scott E Rowley, Art Director & Designer.
Trans4mation Print Collateral - Campaign
The Objective:
Trans4mation
marketing collateral was limited. They wanted an updated look to help
promote the "Highway of The Future".
Marketing Strategy:
Create a new look to accommodate the PR team's Press
Releases, Public Information and Media Alerts to local and national news
broadcast, print media and the public.
Creative Execution:
My approach was to use elements from a very dated
logo and give the needed collateral a fresh, hi-tech look. One of the
improvements on I-4 was to design improvements to the highway to
meet the new national requirement of a 70 MPH highway. I added a strip
of the Trans4mation logos with a motion blur effect to depict the feeling
of speed and motion in a field of colors used in construction
and from the logo. Each piece was designed for a five year shelf life
by creating shells and templates for custom imprinting later.
Result:
Increased recognition and respect from the public and the news
media.
Any visual that is accompanied with the word "concept" is the property of Scott Design and it is not to be reproduced, circulated, duplicated or any other use of the graphics or information contained within the "concept" is strictly prohibited without written approval from Scott Design.